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Keyword Planner
Find the keywords that are most relevant for your business.
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Conversion Tracking
Prove the impact of your ads by measuring which ads drive customers to take actions.
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Google Ads Editor
Work online or offline to make multiple changes to campaigns quickly and at scale.
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Reach Planner
Understand how different campaigns and formats impact your reach, views, and conversions.
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Insights Page
Identify real-time, market trends, and gain a deeper understanding of your specific audience.
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Insights Finder
Explore your audience’s interests, uncover search and YouTube trends, and unlock new ways to reach more customers.
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Bidding
Smart Bidding offers true auction-time optimization, allowing you to tailor bids to each user’s unique search.
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Google Ads Mobile App
Track your campaigns on-the-go and take quick action to improve your performance.
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Experiments
Test different campaign settings and new features to learn what works and what doesn’t so you can keep improving results.
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Manager Accounts
Save time with reporting, access control, and consolidated billing.
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Performance Planner
Plan your budget more effectively, forecast performance, and discover new opportunities.
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Google Ads API
Create applications that can automatically make changes to your accounts and generate new reports at scale.
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Recommendations
Improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
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Even more data-driven tools
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Insights Finder
Explore your audience’s interests, uncover search and YouTube trends, and unlock new ways to reach more customers.
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Google Ads Mobile App
Track your campaigns on-the-go and take quick action to improve your performance.
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Recommendations
Improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
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Measurement & bidding tools
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Bidding
Smart Bidding offers true auction-time optimization, allowing you to tailor bids to each user’s unique search.
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Conversion Tracking
Prove the impact of your ads by measuring which ads drive customers to take actions.
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Insights Page
Identify real-time, market trends, and gain a deeper understanding of your specific audience.
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AI-powered solutions
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Performance Max
Reach the customers most likely to buy from you wherever they’re browsing - on Search, YouTube, Gmail, Maps, Display, and Discovery.
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Search Ads
Reach customers actively searching online for the products and services you offer and help them choose your business.
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Demand Gen
Create and convert new demand on YouTube, Discover, and Gmail with visual storytelling tailored to specific audiences.
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No-cost tools
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Google Business Profile
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.
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Merchant Center
Easily manage and promote your business and products to millions of shoppers across Google.
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Google Analytics
Get a complete understanding of your customers across devices and platforms. Uncover insights and take actions to improve ROI with integrations across Google’s advertising solutions.
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Let us help.
Frequently asked questions
You can use Google Ads measurement tools to help you evaluate your campaign performance against your goals. When you set up an ad campaign, you can customize the data you want to collect and analyze to measure your results. Google Ads gives you multiple tools and reporting types so you can focus on the information that matters most to you. Regularly reviewing your measurement reports helps you better manage your campaigns and improve your performance. Learn more about measurement reports by visiting the Measure your results page.
One way to measure your Google Ads performance is to monitor and analyze conversions in the Results Reporting section of your campaign statistics. These reports track performance against the specific conversion goals your campaign is optimizing for. Learn more about tracking conversion performance by visiting the Set up conversion tracking for your website page.
Conversion metrics are some of the most useful metrics to focus on for analyzing your Ad campaign performance. “Conversion rate” tells you how often an ad interaction leads to a conversion. “Cost per conversion” tells you how much your conversions cost. “Conversion value per cost” helps you gauge your return on investment. These are some of the most popular conversion metrics you can track. Learn more about conversion metrics by visiting the Understand your conversion tracking data page.